Kiwis are attending more live events than ever before. However, unless your events effortlessly sell out minutes after your on-sale, it’s very important to have a strategy and allocate a realistic budget for marketing and advertising your event.
Don’t try and do it at the last minute!
Planning well in advance gives your event a better chance at success. Gain momentum early and maintain it throughout your sale – hirers who get their marketing collateral to the public at least two months before the show tend to create more awareness and sell more tickets.
To improve the follow-up of your event, you should make a checklist of everything that needs to be done, put this in a table, with a timeline to keep track of when tasks should be done.
If you need any support of more information, you can visit our Hirer’s Guide or contact firstname.lastname@example.org to set up a meeting.