A marketing plan is a plan that outlines your full marketing strategy for the coming show. It will include who you are marketing to, how you will market to them, the strategies you will use to connect with customers and your budget. The goal of the marketing plan is to outline how you will present your products and services to your target market.
Create a marketing plan
This marketing plan by majorevents.govt.nz is fantastic as a template. It follows these main areas:
- Situational Analysis
This first section defines your company and its products or services, then shows how the benefits you provide set you apart from your competition. Not only do you need to be able to describe what you’re selling, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service provides a better value.
2. Identify your target audience.
Developing a simple profile of your prospective customer is your next step. You can describe prospects in terms of demographics—age, sex, family composition, earnings and geographic location—as well as lifestyle.
3. Set your goals and objectives.
What do you want to achieve? For example, are you hoping for a 10 percent increase in ticket sales? Write down a short list of goals—and make them measurable so that you’ll know when you’ve achieved them.
4. Develop the strategies you’ll use.
This is the heart and soul of your marketing plan. A good marketing program targets people at all stages of the customer cycle. For example, advertising, public relations and broadcasting, are great building awareness. Email, re-marketing and social media work for patrons already familiar with your brand.
5. Set your marketing budget.
As you begin to gather costs for the marketing tactics you outlined in the previous step, you may find you’ve exceeded your budget. Simply go back and adjust your tactics until you have a mix that’s affordable.
6. Make a timeline / roadmap
This will help to keep you on track! Make a chronological list of tasks to be completed, with deadlines. Here is an example.